To become a renowned business school featuring Chinese culture.
To create a high quality business education and research environment with abundant Chinese culture to facilitate learning and innovation.
In keeping with this mission, we aim to：
Prepare our students with Chinese virtues and values, solid business knowledge,
ethical awareness, global vision, and creative and critical thinking.
Make impacts on business education, academic community, industrial practice,
學習目標 Learning Goals
The education goals of College of Business are to prepare students with,
Solid business knowledge.
Creative and critical thinking.
Ethical awareness, Chinese virtues and values.
To develop strong links with businesses-local and multinational.
To formulate closer ties with our fellow academic institutions.
To actively participate in community activities and services for the sake of social
To construct an education setting based on traditional Chinese culture that is at
the same time warm, courteous and friendly to all.
To create an innovative college campus.
To make impacts on business education, academic community, industrial
practice, and society by engaging in outside activities.