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College of Business, Chinese Culture University

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ABOUT US

 

 

INTRODUCTION

The College of Business of Chinese Culture University (hereinafter referred to as CCUCB), established in 1970, is a well-known business school in Taiwan. CCUCB offers academic programs covering a wide range of management disciplines including International Trade, International Business Administration, Accounting, Banking & Finance, Information Management, Tourism Management, E-commence, Global Business, Marketing, Advertising, Branding & Business Management for Fashion and Creative Industry, Digital Media, Leisure Business Management, and Aviation Management. Regular degree programs are administered at the main campus, which is located in the greater area of Yangmingshan National Park, and in-service degree programs are at the downtown campus.     

Nineteen programs are run in the main campus, including 1 doctoral, 10 master’s, and 7 bachelor’s' programs. The students in main campus take classes in daytime from Monday to Friday. Fifteen programs are operated in the Taipei downtown campus, including 7 in-service master’s and 8 bachelor’s programs. Students of the Taipei downtown campus mostly have a full-time job during daytime. They take classes in the evening of Monday to Friday and the daytime of Saturdays and Sundays.

Overall, there is a clear distinction between main campus students and Taipei downtown campus students in terms of their background. And all our degree programs are recognized by the Ministry of Education of Taiwan.

 

 

VISION

As most Taiwan’s inhabitants can claim ancestry in mainland China, Chinese culture plays a very significant role in the Taiwanese everyday life. The traditional cultural values that influence the psyche of the Chinese people are harmony, benevolence, righteousness, courtesy, wisdom, honesty, loyalty, and filial piety. This includes the way the individual conducts business, how one treats the family and elders, how responsibilities are distributed in a family, and so forth. As a result, understanding Chinese culture and its influence on the society is just as important.

To promote Chinese culture, Dr. Chang Chi-Yun, a former minister of education, established Chinese Culture University and laid out the founding ideology of CCU, which is to integrate the merits of the East and the West, while remaining up to date.

Inheriting the founder’s spirits, we have always been trying our best to create a top-notch business and management scholarship in the Taiwanese academia, which is one that is vibrant and resilient, which will benefit from professional and competitive human resources, high moral values—all on the basis of traditional Chinese culture, and also to contribute to our nation’s development by means of the quintessence of all cultures—Chinese and foreign—based on ideals and principles from both the East and the West. At the same time, we, the College of Business, as arguably the most reputed schools of CCU, have always been supportive of university policy, being proudly dedicated to the promotion of Chinese culture with the pursuit of the truth through complete academic freedom and perfection at heart—always in the service of both the business community and academia. All in all, we, at the College of Business, will keep working hand in hand with the University and continue to move forward with the tides of time, focusing on interdisciplinary research in the local context as well as on a broader global platform. With the vision of our founder in mind, we have visualized CCUCB’s vision as follows:

To become a renowned business school featuring Chinese culture.

 

 

MISSION AND GOALS

CCUCB is a prestigious business school with a proud history. We have historically been committed to providing access to high-quality academic training as well as hands-on experience for a diverse and multicultural student body, which in turn serves the interest of the local business community.

Moreover, CCUCB, as a staunch adherent to the universal values of professional education and wisdom through cultivation, makes every effort to internalize the quintessence of ethics and professionalism into our institutional education, thereby formulating a complete and panoramic vision, a pragmatic sense of situation and an attainable goal in the student. At the same time, setting an example for business schools in Taiwan—and maybe even beyond—by becoming one of the most prestigious and unique business schools with a focus on Chinese moral teachings geared towards a globalized market.

Taken together, to fulfill our vision, we set up our mission as follows:

To create a high quality business education and research environment with abundant Chinese culture to facilitate learning and innovation.

In keeping with this mission, we aim to:

  • Prepare our students with Chinese virtues and values, solid business knowledge, ethical awareness, global vision, and creative and critical thinking (our educational goals).
  • Make impacts on business education, academic community, industrial practice, and society.

 

 

STRATEGY AND ACHIEVEMENTS

In compliance with our mission, we have made endless efforts to put our strategies into practice and, as expected, we have proudly earned ACCSB (Accreditation of Chinese Collegiate School of Business) accreditation. To give a brief understanding of our achievements, the following summarizes what we have done based on our strategies.

  1. To develop strong links with businesses—local and multinational
  • We have successfully collaborated with businesses based in Taiwan and Southeast Asia. For example, every year we send students who study in the departments of International Trade and Global Business to Vietnam and Berman to do internships.
  • Many of our faculty members engage in real-world business activities such as serving as firms’ board director, independent director, supervisor, and consultant.
  • Some of our faculty members do research projects sponsored by companies or the government.
  • We invited experts from industry to serve as outside members for the program/college/University-level curriculum committee.
  • For some practice-oriented classes, we adopt a dual-teacher system; one teacher is from our faculty and the other is an expert from industry.
  1. To formulate closer ties with our fellow academic institutions
    • Chinese Culture University is organized into 12 academic colleges: College of Liberal Arts, College of Foreign Languages, College of Science, College of Law, College of Social Science, College of Agriculture, College of Engineer, College of Business, College of Journalism and Communication, College of Arts, College of Environmental Design, and College of Education. Based on this, CCUCB offers dual degree programs through which students can pursue study in a combination of disciplines. Students may choose to register for dual degree programs within CCUCB, or between CCUCB and other CCU colleges.
    • Chinese Culture University now have 379 sister universities across the world, which provides our students with plenty of opportunities to study abroad for one year in our sister university.
    • We have developed a close relationship with the other nine private universities located in northern Taiwan and established an academic league. Students in the league can take classes from the other universities.
    • To increase our students’ international mobility, we have signed a MOU for student exchange or/and joint-degree programs with some reputed schools, e.g. Reading’s business school and SUNNY Buffalo’s business school. 

(C) Participate in community activities and services

  • Our Accounting students every May work with the National Taxation Bureau of Taipei and help citizens file tax returns under the supervision of their course teacher.
  • Our Faculty of Tourism Management actively participate in protecting the ecological environment of Yangmingshan National Park, making the natural landscape more accessible to the people, and promoting environmental education and eco-tourism.
  • As high school students begin their transition into adulthood, ensuring that students have a strong understanding of finances is vital to their success beyond high school and throughout their lives. Our Finance students every year make teams to local high schools and teach them the concept and skills of personal finance.
  • To help build up a better, healthier society, we encourage our faculty to do research in relation to corporate governance and corporate social responsibility.

(D) To construct an education setting based on traditional Chinese culture

  • The recent two decades witnessed a series of high profile company scandals and moral collapses worldwide, leading to excessive criticism of corporate governance. Thus, to some extent, the general public has lost respect for the integrity of business leaders. To help restore the order of global business ventures, CCUCB aims to promote business ethics. All students registered at CCUCB are required to take the course Business Ethics. The course equips the student with cultural virtues, critical thinking, communication skills, and helps build their sense of commitment towards the community.
  • We encourage our faculty to do research in relation to Chinese culture and provide grants to support their research.
  • To promote Chinese culture and emphasize its importance, we open 46-credit free courses of Chinese culture and require all foreign students registered at CCUCB to take at least 12 credit courses. 

(E) To create an innovative college campus

  • CCUCB is quickly growing in academic reputation. Every year our faculty publishes a lot of papers in Social Science Citation Index (SSCI), Science Citation Index (SCI), Taiwanese Social Science Citation Index (TSSCI), Chinese Social Science Citation Index (CSSCI) and Engineering Index (EI) journals. To excel teaching quality, our curriculum design follows the same path as other world-class schools of management in Europe, the United States and Japan; and our curriculum utilizes the latest teaching methods and learning tools.
  • CCUCB always quickly responds to social needs and provide more pragmatic courses for students to choose from. For example, in 2010, we established the Master’s Degree Program of Global Business for international students, which offers courses completely taught in English. The program started out with a concentration in International Business Administration. In 2011, the program was extended to the two disciplines Banking & Finance, and Tourism Management, and in 2012 to AccountingInformation Management, and International Trade. Also, in 2013, CCUCB initiated the Master Programs of Electronic Business and Marketing.
  • In the past decade, we have successfully developed some Massive Open Online Courses (MOOCs).
  • Keeping up with new technology, we have introduced new courses into our curriculum, such as big data analysis, artificial intelligence, and the Internet of Things.
  • We have set up distance learning programs for a wider audience.
  • We initiated some innovative courses, such as Internet Data Base Marketing Practices, Trade and Intellectual Property Rights, and Entrepreneurship Financing.

(F) To make impacts on business education, academic community, industrial practice and society by engaging in outside activities

  • CCUCB periodically holds various types of activities to promote international recognition and to expand academic influence on local and international communities. For example, we regularly hold symposiums and colloquiums where faculty, students and local business leaders meet and interact.
  • We have been working hard to tackle various managerial issues and trying to make impacts on the real world by publishing our works. According to a Microsoft academic search engine developed by Microsoft Research Asia in February 2013, CCUCB ranked 873rd in terms of thesis collection size, and in terms of number of citations, it ranked 947th among some 5,896 educational and research institutions throughout the global economics and business world.
  • According to Cheers, a well-known Taiwanese periodical, CCU’s alumni performance ranked 33rd among all 165 universities and 12th in the private university category in Taiwan (the survey is titled the Top 2000 Companies in 2017). CCUCB has been recognized as an important contributor to these university-level accomplishments for CCU.
  • Amongst the 165 universities in Taiwan, we were one of the 33 that were awarded the Ministry of Education’s Teaching Excellence Prize in 2014.
  • 141 of all CCUCB’s PhD graduates hitherto are currently serving as professors at various universities throughout the country, a distinction for our alumni contribution to Taiwan’s college education that we are proud of.
  • According to the University Reputation Survey of Taiwan of 2013 sponsored by the magazine Global Views, academic peer review shows that, as regards the tourism and leisure research scholarship of Taiwan, we ranked 6th of all universities and institutions being surveyed and first among private ones surveyed.

 

 

FUTURE PLANS

In response to our vision and mission and in light of the work we have done so far to that effect, we have the following plans on our agenda:

  • To reinforce our curriculum featuring traditional Chinese virtues and values and to heighten ethical awareness, CCUCB plans to introduce courses relating to Chinese management philosophy and Asian business ethics.
  • In today’s interconnected world, since an understanding of global business affairs enhances students’ ability to provide strategic solutions, we plan to seek more opportunities for international internships for our students.  
  • As described above, our alumni have spread all over Taiwanese businesses and many of them have outstanding achievements. We plan to make the most use of our alumni resources and deepen industry-academia exchange plans and collaboration.
  • To promote cross-culture exchange, expand international influence, and become a truly global business school, we plan to recruit more international students and from a wider range of source countries.
  • In the near future, we plan to set up an industrial economy research center to integrate industrial knowledge and promote innovation and creativity, which may help work closer with industry leaders.
  • With the rapid progress of science and technology, business education appears to be expanding at a phenomenal pace. To keep our curriculum relevant in a time of rapid change, CCUCB plans to introduce more courses in relation to such as cryptocurrency, artificial intelligence, the Internet of Things, high-growth startup management, and technology management.
  • In compliance with our government’s economic development policies —  "Southward Policy”, we plan to seek more cooperation opportunities with universities in the region of South Asia.   
  • We will continue to deepen our relationship with industry and bring outside resources to our campus. For example, we plan to invite Big Four Accounting firms to run a series of courses at our campus.

To meet social needs and provide students better job prospects, we will keep developing and expanding degree program options in an effort to cater to a broader spectrum of student interests.